In order to tap on to the marketing brain of Jay Abraham, you will need to spend a lot of moneys. On top of that, it motivated the viewer to take action by giving out bonuses for the first 50 buyers that call in to buy. The product has went through million of dollars of Research and Development and it is the product for you, the consumer. As for sales copy writing, there is no better guru to teach you than Jo Han Mok. One interesting pointers from him is that his "Rich Dad, Poor Dad" are the best selling book, not the best written book. He is impatient and will skip or move on to another page if your sales copy does not catches his attention to read on. Typically, institutional ads will not cause an increase in sales at it first launch, but rather will develop a gradual and steady increase in sales over a long period of time.
Make no mistake about it. Please also associate the product with our company name....."
I attend the World Internet Summit held in Singapore just last month. The art of a good direct Sales advertisement does not just stop here. He is famous for his sales copy writing skill and have consulted many individuals and company in helping them in converting their web pages to captivating sales page that increase the income of his clients. However, given a bad product, when market well; it will also help in getting profits. This is something that individual or some business owners cannot afford.
Personally, I believe this are the important focus areas for Internet marketing:
2. Attack where they are not prepared, go out to where they do not expect."
However, I prefer to think that we need to focus on the right things to achieve success on In ternet Marketing.
We should never under-estimate the power Marketing and its strong influence on the dollars and cents to your business cash flow. He is the man who incorporate the ancient chinese art of War to writing sales copy. We have a strong and desirable product that you the consumer will need. He is holding a packet of potatoes chip on one hand and a can of Coke on the other hand. An example is as follow: "We are a big Multi-National company established in 1813. He mentioned the importance of learning how to sell as a prerequisite for every business man. With a good marketing technique and strategy, you will definitely bring sells to your business.
As Jay Abraham will tell you, Marketing is the key to your success in business, whether it is a online business or an offline business. Business Strategies.
Some even goes another step further by side selling and up selling the first time customer by making more money through a single transacti on. Many intelligent advisors have craft out some of the most practical and innovating strategies and techniques of winning the war for their Emperor. .
. This is one of the quotes translated to English by him "Warfare is the way of deception. Then it goes on to promote urgency within the viewer by claiming that there are only a limited copies left. The Ads did not motivate the prospective consumer to take immediate action as the strategy for Institutional Advertising is more for the long run.
Author of best selling book "Rich Dad, Poor Dad" Robert Kiyosaki defined marketing as selling through a system.
3. Business Marketing.
This is what Direct Sales Advertising is all about. With an urgency tone, the host goes through a series of the benefits that the viewer can expect to receive if they get the equipment. Almost all the Internet Marketing Gurus out there on the stage tells the audiences to be focus in order to make a profit fr om Internet Marketing. Institutional ads are intended Data JEO Monthly Option discount to develop the brand name, the image, the reputation, the quality and promote a desire for the customer need of the products from the viewer's mind. If near, appear far. One of the famous advisor is Sun Tzu.
One of the key aspects in business marketing for Internet marketing is sales copy writing. Or they pay me $25,000 to attend my five-day long seminars." As his popularity increase over time, the cost of engaging him for consultation will be much much more.
This form of advertising is appropriate for Internet Marketing or selling via the Internet as a media. Jo Han become a millionaire at a young age of 26 just after three years into Internet marketing business. It is a very short advertisement but bring forth a compulsive reaction from the viewers to take action to buy the products. You can now easily get access to Jay Abraham marketing material at a low cost of just USD 39.95. The ads start by showing a healthy and fit looking guy with a half naked upper half with well defined abdomen working out on a machine, the Power Raider. It motivate the prospect further until he takes out his credit card from his wallet and key into those visa or master card number on the keyboard and click on the submit button to buy.
Robert Kiyosaki has also designed an Ultimate Pack that give you an head start in business and finance.
In recent years, there is an increase of Direct Sales Advertising. If you do not know, the Chinese has been at wars within the country and with the barbarians from Mongolia for century in their long history. This is a quote from Jay Abraham himself "Normally, when people want to learn what I know, I charge $5,000 an hour to talk to them privately. It goes for the direct kill to get the customer to pull out his credit card immediately and make the purchase.
An example of institutional ads is the typical Coca-Cola advertisement that you see on TV. Essentially, his business success pointers are the exact focus areas that I mentioned above, but in different presentation and layout. Coca-Cola the Company has over decades that span across many generations of human races on institutional advertisements to get the message across that Cola is Coke or Coca-Cola. An example is the Power Raider advertisement. Business System.
In Institutional advertising, company spent a lot of money developing and rolling out advertisement via Mass Media like TV broadcast, Radio, Magazine etc. Printed institutional ads tend to be very colorful and are usually placed in magazines by national manufacturers. This can be done by promoting a one-time offer to the customer with an irresistible offer that will compel him to take action again before he put back the credit card to his wallet.
What are the right things in Internet marketin g business?
The reason is obvious. To enhance the sales, the host sells an irresistible offer by lower the price of the product by not two time, not three time but maybe 4 or 5 times. Therefore, if able, appear unable. Take the case of Coca-Cola for example. (*warning* I really do not know when Jay Abraham will pull out from this offer )
Other than highlighting the importance of learning how to sell in his series of book, Robert also mentioned that importance of building a business system with the right strategies.
Why?
However, all is not doom. The process takes painfully long time and spent lots of money. Finally, the host calls for sales by provide enough information on how the viewers can make the purchase. It is essential to have they know how for any business man or aspire to be business man to master this skill. If active, appear non-action. Give a good product, when market well, will sky rocket the sales. This is what it does ..... Even the famous Marketing guru's Jay Abraham also teaches us to be focus to achieve any success in Internet marketing.
Out of this three focus areas, I strongly believe Business Marketing is the most important aspect of your business.
Have you ever heard of a guru out there that treated writing a sales copy like fighting a war in battlefield? Jo Han is one of those sales copy writer that do just that. To remove all fear from the viewers to take action, the host offer a Money back guarantee if they are not satisfy with the products within a certain numbers of days of purchase.
In addition, if you pay close attention, you will notice that Institutional Advertising does not take into consideration of the opinion of prospective consumer.
The prospect is surfing the web for information and happen to bump into your sales page. I would suggest you check it out as one little marketing idea from Jay Abraham could possibly turn the fortune of your businesses in your favour.
1. If far, appear near. You can access to Robert Kiyosaki's Ultimate Pack at http://tinyurl.com/yc2gbe.
The result is often not immediate and it may take generation to generation to imprint the message deep into the masses mind. Just imagine...
You can access to Jay Abraham's Marketing Income-Building Home Study System at http://tinyurl.com/ya7ux8
Most institutional ads communicate a message entirely centered on the company, the product
No comments:
Post a Comment