Facebook does claim to keep a user's personal information strictly protected. Other reasons include the expiration of lock-up agreements and Facebook reaching out to a record 1 billion users. At first, the Facebook Gift Shop was just a place where you could get cute cards for people's birthdays and other occasions. Don't get me wrong, they've been quick to respond to the rise in smartphone users. Facebook makes an astonishing 85% of its revenue from advertising. You buy credits using regular money; $1 gets you about 10 Facebook credits. The use of smart advertising tactics is what is helping Facebook to rake in the moolah. Facebook will then deliver that item to them if it is material, or send it to their email immediately if it is virtual. Not too long ago, rumors that Facebook was to become a paid membership site were flying thick and fast. Of course, to keep m aking so much money, they will have to diversify, and they are in the process of doing that.
Total Revenue for 2013 Q1:
$1.46 billion
That's a 38% growth since 2012 Q1.
Other methods make less money for Facebook, but enough to fill the top. They have had problems since going public, but have managed to earn more points after their third-quarter earning. They then publish ads on your screen that are directly related to where Data JEO Monthly Option discount you are, what you do, what you're interested in, and everything in between. Facebook sells collective data to other companies like Google, who then use it to compile statistical data and tweak their own workings, like changing the ads you see on Google.com and so on.
Other non-advertising revenue includes games and featured apps on Facebook, namely, Zynga. Facebook earned $2.6 billion in 2012, of which $1.25 billion was earned fr om advertisements, of which almost 80% came from web ads.
Here's where all those billions come from. Facebook earns quite a bit through their gift shop, and intends to continue as well as expand it.
If you take a look at the details, you'll see that Mark Zuckerberg has been slipping down on the Forbes List.
The biggest reason for the success of Facebook lies in advertising. Of that, around 30% comes from mobile advertising. The gift shop now serves as a more aggressive campaign to keep the stock afloat. However, Facebook denied these rumors, and stated that they would always be a free site. You can buy small items like dolls, cards, or vouchers for anyone you want. However, for the foreseeable future, you should know that most of the money that Facebook makes comes from advertising.
Yet another source of income is from the Faceboo k Gift Shop, and Facebook credits. With all the three lock-up expiration dates already over (the third and final one was on May 18th 2013, also the smallest one), the company will have to do something fast to maintain their top rank, with the likes of Twitter and Pinterest close behind.
So for all those of you who were wondering where those billions came from, the answer is advertising. Like I already mentioned, Facebook has access to all the information that you post on the site. Another reason includes ad-blocking software.
Despite that, Facebook managed to garner a satisfactory 30% of their total income for the first quarter of 2013 from mobile ads. The importance of FBX is that any brand can use the information to target specific users, instead of a vague demographic, and pay Facebook to post their ads on that user's page.
In the first quarter of 2013, 15% of Facebook's income, or about $215 million, came from sources other than advertising.
Facebook credits is virtual money that you can use to buy in app items, or just currency to use for their various applications. This also adds to the revenue that Facebook generates.
Mobile Advertising
95% of American citizens own a Facebook account, whose personal information is basically a giant part of Facebook's biggest source of revenue.
Did You Know?Mark Zuckerberg, the chairman and chief executive of Facebook, Inc., is currently worth $13.3 billion.
Here's a summary of some of the money they made for some part of the previous year, after which we will take a look at how they managed to do that. So if Facebook does not make money from membership fees, where is all the money coming from? Obviously Facebook is making money, and lots of it at that. Considering the fact that mobile users have grown by more than 60% (total users: 1 billion, with more than 600 million mobile users), it is certainly a big concern for Facebook. It's actually the amount of personal data that Facebook has on its users that allows it to generate revenues so effectively. This is one of the best benchmarks for human culture; it signifies that the larger companies are set to make big money off the huge population of smartphone users around the world.
Payments and Other Fees
Facebook and a consumer brand, let's say Nike, enter an agreement called the Facebook Exchange or FBX.
Now, Facebook will sell its user information to Nike, who will use it to target a more specific Facebook database.
Let's say you made a purchase of a pair of new Nike shoes, and you gave them your email or contact number in the process. Facebook takes a hefty cut from all revenue earned by Zynga through Facebook games.. The rest 15% of Facebook's income comes from various sources, which have been further explained below. Like drinking beer? Update a status related to that and you'll find an ad by the closest microbrewery.
Here's what actually happens:
Web Advertising
Facebook stock is now at $26 - that's $12 less than their debut $38 price. Facebook's mobile version looks cleaner than the conventional desktop one for the same reason: smaller screen space to fit ads into. Why? Because it's difficult to post advertisements on the mobile version of Facebook due to the small screen space, making it difficult to post ads without annoying the users. Their 2011 advertising income was more than 90% of their total income, which has shrunk to 85% in 2012. Looking at the amount of money they are making, makes it seem like they have struck a gold mine; however, Facebook's money comes from far simpler sources. Update your status that you're going jogging, you'll start seeing Nike and other brands on your home page. Q1 2013 for Facebook revealed an income of $213 million, which is barely 15% of the total income. This indicates that they are slowly moving from dependency on advertising as the main part of their income. His annual salar y, however, is just $1 per year.
The rise of Facebook has been blindingly fast and unnervingly trusted
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