around the world with information every day. Scripps, Freedom Communications,
Hearst Newspapers, GateHouse Media, Gannett, MediaNews Group, The New
York Times, The Seattle Times Company, Tribune Publishing, and
Washington Post among others. By adding newspaper advertising to our online
initiatives, overall impressions on purchased keywords increased 20%
over the five day period immediately following the print run,"
said Simon McIver, director of marketing acquisition at Covad. Since then the
program has grown to more than 225 newspapers representing 32 of the top
35 DMAs and a combined circulation of almost 30 million.
Detailed reports and electronic tear-sheets provide accountability, and
Google automates billing and payments for further transactional
efficiency. "I
am a big convert. Once they have identified targe t newspapers,
they enter a bid for the available ad space and upload a creative. Newspaper publishers will continue to
work directly with their loyal base of advertising customers.
Google AdSense helps newspapers online
"Our website is an effective way to acquire
new customers.
Google's AdSense(TM)
service (http://www.google.com/adsense)
allows newspaper publishers to easily and effectively monetize their
websites by connecting them to Google's
network of hundreds of thousands of advertisers. In addition, Google Print Ads is now
available to hundreds of thousands of United States-based advertisers
who currently have a Google AdWords(TM) account.
For more information on Google Print Ads please go to http://www.google.com/adwords/printads/.
Google also announced today that it has renewed its agreement with
Washingtonpost.Newsweek Interactive to deliver search results, se arch
and contextually targeted advertising to Washingtonpost.com readers. students Larry Page and Sergey Brin, Google today is a top web
property in all major global markets. And
Google Print Ads gives us the flexibility and control to set our own
pricing, so there is never a conflict."
"Over the past months, we have worked closely
with our newspaper partners to design our Print Ads program to meet
their needs and the needs of marketers," said
Eric Schmidt, Google's chief Data JEO Monthly Option executive
officer. Founded in 1998 by Stanford
Ph.D. Google's targeted advertising
program provides businesses of all sizes with measurable results, while
enhancing the overall web experience for users.
Newspaper publishers then view the bids, and either approve or reject
them, with an option to provide direct feedback to the ad vertisers. Google is headquartered
in Silicon Valley with offices throughout the Americas, Europe and Asia. All other company and product names may be trademarks of the
respective companies with which they are associated.
About Google Inc.
MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)--Google (NASDAQ:GOOG) today announced the expansion of the size and the
scope of its Google Print Ads(TM) advertising
initiative. With text, display and
video formats, advertisers can communicate with potential customers in
rich and dynamic ways and specifically target newspaper websites through
the AdSense site targeting feature.
Google Print Ads enables agencies and advertisers of all sizes to easily
plan and buy traditional newspaper media in both national and local
newspapers within a single, web-e nabled interface. Advertisers and
agencies access Google Print Ads through the AdWords interface and
interactively plan a targeted media buy-in up to hundreds of newspapers
across the United States. Participating
newspaper publishers include E.W. Google Print Ads allows us to use newspaper
advertising tactically to improve the return on our marketing dollars."
Google Print Ads (http://www.google.com/adwords/printads)
is an extension of AdWords that is designed to bring new efficiency and
accountability to the buying and selling of print media. The platform enables
marketers to reach new audiences in ways that are relevant for newspaper
readers and cost-efficient for advertisers and publishers. "Newspapers are an important source
of information and a powerful communication tool. With Google Print Ads
we will bring more advertisers to newspapers which will ultimately
benefit readers, publishers and advertisers."
Google, Google Print Ads, AdWords, and AdSense are trademarks of
Google Inc. The program started in November 2006 with a test that
included 50 newspapers and a small group of advertisers.
For more information, visit www.google.com.
"We are always looking to extend our editorial
products to new advertisers while also driving additional revenue to our
business," said Todd Haskell, vice president
of business development, advertising, The New York Times. By creating this dynamic and transparent two-way buying and
selling process, Google Print Ads gives flexibility and control to both
the publisher and the advertiser.
Google Print Ads
. And newspaper
publishers can increase their bottom line by adding new customers from
Google's network of advertisers, many of whom
are new to newspaper advertising. "Google
Print Ads has brought in new a dvertisers who were either too small to
consider advertising in a national newspaper or who hadn't
tried print advertising because their business was largely online
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